Formally Beauticat – New branding design, same quality litter. The top choice for pet owners who prefer natural products. Kitty Friend Wood is a plant-based hygienic litter that takes care of your pets hygiene without harming the environment. Thanks to its natural ingredients made from wood pellets, it is environmentally friendly and can be disposed of in the organic waste bin. In addition to it’s great absorption capacity, the wood is especially soft on your pet’s paws!