Day 1 of SXSW has officially almost ended. The nightlife is just getting started, but that'll be another topic. Staying in a hotel room is like the sweetest treat. No need to make the bed, clean the towels and there's a giant TV to watch Late Night on. Amazing!
When I finally got to the convention center, I randomly ran into my friend Greg. We went to get my pass, and he graciously waited for me. Meeting was having a pop up lunch station across the street, so naturally we went over for free grilled cheese and beer. The price of entry? Downloading their app. Easy and done!
We walked around a bit afterwards and I fell in love with 6th Street! So cute and quaint.
The first talk we went to was "Digital Cronut: Content & Commerce". The speaker was Ben Lerer, who founded Thrillist (one of my fav go to recommendation sites). The first 30 minutes were about how traditional media revenues are good, but they're not sustainable for building something new. Most companies either focus on selling content (such as NYTimes, Esquire, etc.) or selling commerce (actual products like Warby Parker, etc.). For Thrillist Media Group, they first focused on the original Thrillist. But after finding out that JackThreads was succeeding solely on Thrillist recommendations, they decided to approach JackThreads and strike up a business deal. Instead of driving consumers off their owned sites, like most advertising platforms, Thrillist Media Group can drive their consumers to relevant brands that they own. Imagine if the New York Times owned, or invested heavily in, Warby Parker? Both companies would profit simultaneously and tremendously! It was really interesting to learn that by combining, or rather truly integrating, commerce and content together you're company can not only stand out, but grow to new heights.
After that, we ended up going to get BBQ at this tent nearby. Little did we know it was $35 to get in, but fate being what it is, we ended up getting in for free. There were 7 BBQ vendors to try large samples from and free beer. Amazing BBQ! On the way, we even got to keep the branded mason jar!
Our next talk was "Instagram vs. Vine". I was expecting a rep from Instagram and one from Vine. But instead, it was Lowes Home Improvement, GE, and Mashable. It was interesting to see the quality of video content they produced for their campaigns.
If you're a marketer, or someone not in digital, please note that it can take up to 8 hours to produce a quality 6 second Vine. I feel like too many people in this industry, or even out of it, think that all social content is created within seconds with only 1 person. This is severely NOT the case.
Afterwards, we met up with StyleHaul for complimentary blow outs! I love the Texas sized curls!